In an initiative to enhance consumer accessibility, Heaven Hill has introduced a new seven-year-old Old Fitzgerald, officially designated as a "new signature expression" and integrated into the permanent portfolio.

This latest offering preserves the hallmark traits of modern Old Fitzgerald bourbons, crafted from a precise mash bill comprising 68 percent corn, 20 percent wheat, and 12 percent malted barley. In contrast to the limited-edition Decanter Series, this expression is poised for regular availability and widespread national distribution. Its launch coincides with the unveiling a new brand website that will encompass the entirety of the Old Fitzgerald range. With a suggested retail price of approximately $60, this offering represents the most accessible selection within the current Old Fitzgerald portfolio.

Eagle Rare is a 90-proof bourbon (45% alcohol) crafted by Sazerac at Buffalo Trace Distillery in Kentucky. Using the distillery's low-rye mash bill 1, it differs from Buffalo Trace Bourbon due to its ten-year aging process, though it's not a single-barrel bourbon because of its bottling method. However, special single-barrel releases are available. Eagle Rare offers cherry, orange peel, and a delicate hint of caramel apple, as well as oak aromas, with flavors of caramelized butterscotch and subtle vanilla, presented in an elegant bottle featuring an eagle.